What is SEO and How It Works?

What is SEO?

If you've ever done a website search on Google, Yahoo!, Bing, or any other search engine, you'll see a list of websites that are relevant to your search.

Search engines sort those search results not randomly, but based on the level of relevance and quality of the website.

There are many factors used by search engines to determine both factors. This is what backs the SEO.

SEO or Search Engine Optimization is the business of optimizing websites for search engines in order to get better rankings in search results.

Search engines use certain algorithms to sort websites by ranking.

By practicing SEO, it means we customize our website to be friendly with such algorithms.

Why SEO is important for websites?

Since the existence of a search engine like Google, almost everyone is looking for information online through search engines.

From data published by Google, websites that are ranked first to third get total cumulative clicks of more than 50%.

The first rank alone gained more than 20%.

It shows how important SEO is to your website, with the help of SEO you can get thousands to tens of thousands of visitors per day.

More than that, visitors from search engines are people who are thirsty for information and want to buy the product. If you have an online business, visitors from the search engines will have the largest conversion rate.

SEO is part of Inbound Marketing which is a modern marketing technique in the digital era.

Inbound marketing, including SEO, is the smallest cost-consuming marketing method compared to traditional marketing techniques.

Basic SEO Concepts

Google (and other search engines) is a product. They want others to be satisfied using their services.

Users want the best website relevant to the search to appear on the first page. Because that's why search engines always want to display the best results for each user's entered keyword.

So the essence of SEO is to make your website the best for the keywords you want.

Okay… Be the best. But in what sense?
  1. Content presented
  2. Structure and navigation
  3. User Experience (UX)
  4. Popularity
In this SEO Guide series we will learn how you can be the best of your rivals.

Can my website succeed without SEO?


With regard to the basic concept of SEO above, you do not really need to worry about SEO. Not uncommon people who have a popular website without understanding SEO.

This is because the current search engine is clever in assuming the page structure and the quality of the website.

SEO is currently in practice is more dominant as a marketing effort than technical.


It's possible your website still needs a little more effort from you to be successful. In addition to knowing the SEO techniques you understand how to make a successful website.

Can I do SEO myself?

There are many people or companies that offer SEO services, but actually SEO can also be done by yourself without using the service.

With a variety of SEO guides provided for free on the Internet (including this guide), you can learn self-taught and apply them yourself.

You can save millions of dollars by doing your own optimization.

For the website is information that is simple structure, you most likely do not need to use SEO services and simply rely on this guide.

But if your website has a complicated structure such as online store or web-app, there is a possibility that you need SEO services to simplify the structure to be friendly to search engines.

What do I need to learn?

There are several major components in SEO, these components will determine how well your website is SEO. This component also determines the ranking order in search engine search results.

In short, here's what you need to learn to master SEO.
  1. Optimizing website Pages
  2. Keyword Research (Keyword research)
  3. Analyzing competitions
  4. Create optimized content
  5. Build popularity, links, and reputations
  6. Audit the SEO performance
These six cores can be learned through the next article.
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